The Real Meaning of a Bespoke Couture Designer Made Wedding Dress

The Real Meaning of a Bespoke Couture Designer Made Wedding Dress

There are many terms bandied about in the wedding industry designed to both ease the pain and add to the excitement as we part with our cash. Bespoke Couture made and Designer dress is three of the most common.

Most of us probably have a fairly good idea as to what they mean but taking a look at what they do not mean will help us to arrive at a more accurate definition.

There are not many bridal shops that do not use the term designer somewhere in the description of the dress they are presenting to us. All things we use in this life have a designer. Even a paper coffee cup had to be designed by someone. Try convincing the average buyer that the paper cup is a designer cup worth ten times more than an ordinary paper cup and you might have some problems.

Yet effectively that is exactly what is happening in the case of many of the designer labels we see in our high streets as well as the designer wedding dresses we first spoke about. Massproduced dresses made and often designed in the Far East are being presented to us in this way. I dont know about you but this to me seems to weaken the whole designer dress ethos. Why pay more if its nothing but a massproduced clone?

So what makes for a true designer dress?

Firstly there has to be an exclusive element to the design. Admittedly high prices are in themselves a way of making a dress more exclusive but there has to be more to it than that.

What about the dresses that grace the Hollywood red carpets and the latest catwalk shows? What makes them a designer dress?

The answer to that is individuality. Most of these dresses have been drawn by a designer and then made by a small elite team of seamstresses who are working the movie star or models actual measurements.

This is often a bespoke dress in the true meaning of the word a oneoff garment made for the individual.

The word couture has in recent years come to mean a garment that is made to an accepted high standard by a skilled designer and sewing team. Originally the term could only be used in certain regions of France. Even today the term Haute Couture can only be used when referring to ten current fashion houses based in Paris and three other correspondent fashion houses.

Is it possible to buy true bespoke couture made designer wedding dresses in the UK? Yes of course but you have to look for them. Many designers have to a certain extent sold out to the enormous wedding dress factories based in China and who can blame them?

In the wedding trade it is quite usual for a wedding dress designer to walk into a Chinese design room choose from a range of fabrics bodice patterns embroidery styles sizes required and then effectively leave them to it. The factory underwrite the fabric required for a reasonable run of dresses and label them for the designer.

In fairness to the Chinese manufacturers the quality is often excellent but in the fullest meaning of the term couture they do not qualify and you will normally have a dress ordered roughly in your dress size that will then be altered to fit you. They certainly are not bespoke dresses.

To be sure that you are truly purchasing a couture made bespoke wedding dress even by a respected designer it is best to ask whether it will be made in the designers own premises.

You should expect to visit the shop or design studio on more than one occasion as it is customary to be measured for a toile calico mockup of the dress to ensure a perfect fit. At least another two or three visits will be necessary.

Generally though not always if a dress is readymade when you arrive for your very first fitting it is not repeat not a bespoke dress.

If you choose an existing style and ask for it in your size it may be a couturemade made to measure dress but it is not a bespoke dress.

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